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| photo: www.nagoyanews.co.id |
Donald Trump will once again be able to use his Facebook and Instagram accounts in the near future, as the social media giant Meta has announced the end of its two-year suspension of his accounts.
The suspension will be lifted "in the coming weeks," according to a statement by Nick Clegg, Meta's President of Global Affairs. Clegg stated that the public "should be able to hear what their politicians are saying." Trump's accounts were suspended indefinitely on both platforms following the Capitol riot in January 2021.
According to Nick Clegg, Meta's President of Global Affairs, the company took action to suspend Donald Trump's accounts on their platforms due to his "praise for people engaged in violence at the Capitol." Clegg also stated that "the suspension was an extraordinary decision taken in extraordinary circumstances."
Additionally, it is reported that Elon Musk's social media platform, Twitter, has lifted the ban on Trump's account. Furthermore, Trump's own social media platform has gone live.
Nick Clegg stated that a review conducted by Meta found that Donald Trump's accounts on their platform no longer pose a significant threat to public safety.
However, due to his past "violations" on the platform, Trump will now face stricter penalties for any future breaches of the platform's policies.
It is also reported that Republicans have been advocating for Trump's return to Facebook as he plans to run for presidency again in the next year.
On Wednesday, Donald Trump made a post on his own social media platform, Truth Social, in response to the announcement of his return to Facebook and Instagram. He wrote that Facebook has "lost Billions" after banning "your favorite President, me." He also stated that "such a thing should never again happen to a sitting President, or anybody else who is not deserving of retribution!"
Donald Trump currently faces a decision regarding his use of social media platforms. Truth Social, a social media platform created by him in 2021, has significantly fewer users compared to Facebook which has 3 billion users. Truth Social has an estimated 5 million accounts, but it's likely that it has fewer active users.
However, Trump has an exclusivity agreement with Truth Social, which requires him to post first on the platform, six hours before any other platform.
Donald Trump now has to make a decision regarding his use of social media platforms. If he posts on Facebook or Twitter, there is a potential risk of him getting sued as a result of the exclusivity agreement he has with Truth Social.
Analysts also warn that if Trump were to stop using Truth Social or post content elsewhere, the platform would have difficulty surviving. He could choose to ignore the exclusivity agreement and start posting content immediately, but that could result in legal issues. Another option is for him to wait until June when the agreement expires, or to decide not to return to platforms that he has consistently criticized.
If Donald Trump intends to run for the White House again, it would be beneficial for him to be on Facebook, the world's largest social media platform. The decision is now in his hands. If he chooses to return to Facebook and Instagram, he will have to abide by Meta's rules and will face the possibility of suspension if he violates them.
This means that on Facebook, Trump will have to exercise restraint in his posts, unlike what he currently does on Truth Social.
The news of Donald Trump's re-instatement on Facebook and Instagram was met with swift criticism by Democrats and some activist groups, who expressed concerns that the former president could use the platform to repeat false claims that he won the 2020 election.
California Democratic Representative Adam Schiff wrote on Twitter, "Trump incited an insurrection. Giving him back access to a social media platform to spread his lies and demagoguery is dangerous."
Derrick Johnson, the President of the NAACP, a civil rights organization, expressed his opposition to the decision of allowing Trump back on Facebook and Instagram. He stated that the move is a "grave mistake" and "a prime example of putting profits above people's safety" in an interview with the Associated Press.
He also said, "It's quite astonishing that one can spew hatred, fuel conspiracies, and incite a violent insurrection at our nation's Capitol building, and Mark Zuckerberg still believes that is not enough to remove someone from his platforms."
Twitter also banned the former president after the US Capitol riot on January 6, 2021, citing violations of their rules on the glorification of violence.
However, in November, Twitter's owner Elon Musk announced that the ban on Trump's account had been lifted after conducting a poll in which users narrowly voted in favor of lifting the ban. As of now, Trump has not returned to Twitter and has stated, "I don't see any reason for it."
Meta Pays BuzzFeed Millions to Generate Creator Content for Facebook and Instagram
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| The deal between Meta and BuzzFeed was reached last year and is said to be valued at close to $10 million.PHOTO: BRENDAN MCDERMID/REUTERS |
The partnership marks the latest development in the long-standing relationship between the digital publisher and the social media giant.
As part of an effort to attract more creators to its platforms, Facebook, which is owned by Meta, is paying BuzzFeed millions of dollars. This partnership comes as both companies are investing in the creator economy, where individuals gain large social media followings by posting videos and other content and make money through advertising or brand sponsorships, according to sources familiar with the situation.
Under a deal reached last year, valued at around $10 million, BuzzFeed has agreed to assist in creating creator content for Meta's platforms, and to provide training to creators to help them expand their online presence, according to people familiar with the matter. BuzzFeed, which has a reputation for producing viral content such as lists and quizzes, is helping creators to understand how to make their content more popular, according to these sources.
The partnership is the latest step in a long-term relationship between the two companies. BuzzFeed has largely grown its business by creating content that became popular on Facebook. The social media giant has also frequently turned to the publisher for help in understanding and capitalizing on internet culture trends.
In recent years, many creators have migrated to TikTok, a video-sharing app owned by Chinese company ByteDance Ltd. that is particularly popular among younger audiences. Research firm eMarketer reported that TikTok's global user base grew 18% in 2020, while Facebook's user base plateaued and Instagram's user base grew 2.75%. Despite this, Facebook reported in its latest earnings report that nearly two billion people use the platform daily.
In an effort to compete with TikTok, Facebook announced last year that it would stop paying news publishers to feature their content in its News tab and would instead reallocate resources to support the growth of its creator business. In 2020, the company also launched Instagram Reels.
The partnership between BuzzFeed and Facebook parent company Meta is part of an effort to bring more creators to Facebook's platforms and to generate creator content for the platforms.
The deal, valued at close to $10 million, includes training creators to grow their online presence and help them understand what makes content resonate widely. This partnership marks the latest iteration in a yearslong relationship between the companies, with BuzzFeed having built its business on content that went viral on Facebook.
As creators have flocked to TikTok, Facebook has been looking to compete with the video-sharing app and has reallocated resources to growing its creator business. This partnership comes as BuzzFeed has been struggling financially and has made cuts to its news division in an effort to become profitable.
The partnership between Meta and BuzzFeed is focused on bringing more creators to Meta's platforms and is valued at close to $10 million. As part of the deal, BuzzFeed will help generate creator content and train creators to grow their presence online.
The partnership marks the latest iteration in a long-standing relationship between the two companies, as BuzzFeed built its business on content that went viral on Facebook and Meta has regularly looked to the publisher for help in understanding internet culture trends.
It is unclear if Meta is paying other publishers for similar services. Both companies are embracing the creator economy, where individuals build large social media audiences and make money through advertising or brand sponsorships.
The partnership between Facebook's parent company, Meta, and digital publisher BuzzFeed is the latest in a long-standing relationship between the companies. As part of the deal, which is valued at close to $10 million, BuzzFeed will help generate content for Meta's platforms and train creators to grow their online presence.
Both companies are now embracing the creator economy, where individuals build large social media audiences by posting videos and other content, and often make money through advertising or brand sponsorships. The partnership comes as TikTok, a video-sharing app, has seen a surge in popularity among younger audiences and Meta has been looking to compete with the platform by launching Instagram Reels in 2020.
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